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Hair Color

THE PASSION

Revolutionary Next-Generation Hair Dye with SmartArt technology

Thanks to the 3-Step SmartArt Technology and Micro Pigment System, our hair color penetrates the hair cuticle without causing damage, delivering colors that are shinier, healthier, and longer-lasting. With its 10 rich botanical ingredients, it provides protection to the hair during the coloring process.

Our formula is PPD-free, ensuring it won't harm the scalp and won't cause itching or allergies.

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